The AMA Handbook of Public Relations: Leveraging PR in the Digital Age by Robert L. Dilenschneider
The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy solutions.
AMACOM, $35.00, February 2010, ISBN#: 9780814415252
This podcast was recorded at BookExpo America 2010 in New York City.